Compared to other Big Tech companies, Apple has been the poster child of privacy protection. Unfortunately, a recent announcement has breached that trust. How much power do we want Big Tech to have? And what sort of society do we want? Apple has built a reputation as the "least evil" Big Tech giant when it comes to privacy. All these companies — Google, Facebook, Apple, Microsoft, Amazon — collect our data and essentially spy on us in a multitude of ways. Apple, however, has cultivated a reputation as by far the least invasive of our mainstream technology options. Their recent dramatic reversal on this issue has caused an uproar. What is going on, and what should we do about it? I personally use and appreciate Apple products. Their software and hardware blend together, making smartphones a